AI is turning your company into a media organisation
I hadn’t planned on writing about this. Then I was scrolling through Substack late one night and came across a post claiming every company is becoming a media company.
At first, it sounded like one of those big internet statements people make because it sounds clever. And then I started thinking about how often I’ve already seen it happening.
A few years ago, most companies treated content as support material. In terms of a campaign, a launch asset or something the marketing team posted after the “...
At first, it sounded like one of those big internet statements people make because it sounds clever. And then I started thinking about how often I’ve already seen it happening.
A few years ago, most companies treated content as support material. In terms of a campaign, a launch asset or something the marketing team posted after the “...